Travel – Facebook collapses in the target 13 to 19 years because of Instagram
Teenagers, those who decreed the Facebook initial success, now, are deserting him quickly to go on Instagram, another social network, cooler, and usable, that unlike Facebook, is mainly based on the photos.
It says a study, commissioned by the US investment bank Piper Jaffray,
by hand in U.S.A. about 7,200 American students
between autumn 2013 and spring 2014:
adolescents continue to leave Facebook to use Twitter and Instagram (also owned by Facebook – ed) properties.
The use of social network Facebook has collapsed: from 72% to 45% among adolescents aged between 13 years and 19 years.
Therefore only 45% of adolescents using Facebook.
Instagram is the social network that has seen the greatest growth in the use by young people / adolescents / teenagers.
Stable use of: Tumblr
Grows slightly: Pinterest
Also Whisper and Yik Yak, are 2 social networks that are taking away market share to Facebook, because they guarantee more anonymity than Facebook.
It is no accident that Facebook is preparing an app that will allow you to communicate in anonymity.
E ‘also got a new app, created to be the anti-Snapchat: Slingshot, it is the app Alternatively, messages disposable.