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http://nexmachine.com/2014/07/ Web Marketing Budget? How to make a request for your own website
In the current economic environment, it becomes increasingly difficult for a company to do without the web marketing, that marketing that uses the internet to make himself known, be born and grow business relationships, study the market and attract new customers. From promotion to advertising, from customer to the distribution of content, there are many activities that fall in this area: what matters is to preside over the web channel consistently and on time.
It is evident, therefore, the importance of relying on serious and reliable web agency, which is able to meet all commercial and promotional needs and at the same time providing inspiration and new ideas, and if the cost web marketing will initially appear high, in fact no need to worry, because it is an investment that will pay off already in the short term, and that will remain profitable in the medium and long term, while continuing to pay dividends and repay the effort.
Clearly, web marketing does not replace in its entirety the off line market analysis, or completely takes the place of the sales strategies and promotion of traditional techniques: simply, joins with them, creating a kind of parallel path that can bring results significantly advantageous. Simply think of the many virtual stores (called online store) to notice how marketing web price can guarantee immediate returns: through e-commerce, in fact, you can find out whether a promotional strategy is a winner or not.
Knowing the right web marketing costs before any positioning strategy is essential
The available from this point of view, instruments are varied: for example, social media marketing plans to increase the visibility of an activity aggregators, 2.0, in virtual communities, and especially on social networks, like Facebook, Twitter, Instagram, and so on. Managing online relationships with customers and potential customers is, however, essential, but it is only this: When it comes to web marketing applied to the company, in fact, is also referred to Social Media Optimization, ie the optimization of web pages created for the company.
In short, the primary aim is to establish relationships and real conversations with users of the company, with the aim that they become consumers: one is to establish what is a ratio of one to one between the recipient and the sender. From this point of view, can not be underestimated the importance of Youtube, and more generally of the platforms that allow users to upload video (like Facebook does the same): the spread of films, in fact, is very effective in the field web marketing, especially if we resort to the so-called viral marketing, by publishing content curious, funny, interesting or special that you can spread through the generation of hype or just with the more traditional spontaneous word of mouth that the users themselves produce.
In short, the best way to get to know, beyond all advertising, is to produce interesting content. And a quote web marketing can not disregard it: whether it’s achieving real video, or simply to write the texts to be published as a guest post, or even create news for the company blog, what matters is quality, which is always awarded by the public.
Ask many web marketing budgets, it is not a good habit. Better few but good
As you can see, the use of web marketing is motivated by many reasons. For example, the fact that the results can be measured immediately, instantly, and verified in the immediacy. It might seem strange to think that advertising campaigns that take place on traditional media, including newspapers, radio and TV, are not measurable (strange, given the amount of money that is invested in this activity): instead it is.
On the Internet, all this does not happen: There are evaluation tools targeted and precise, and do not have to rely on general surveys of samples (who knows how representative) of the population or cold calculations on the sales growth rates (with a cause-report forced much effect).
The main of these assessment tools targeted and precise is, of course, Google Analytics, which allows every day to control the paths taken by users on a site, the number of unique visits, the different timing (how long is a user on a page if there is a minute, it means that the page is actually useful and has something to communicate; if there is five seconds, it means that the page has failed its goal) and more generally all the statistical data allow to establish the so-called Roi, ie the Return of Investment.
For organic ranking on Google for web marketing costs can also be high
It is also for this reason that with web marketing budgets we can not go wrong: the returns of promotional campaigns on the Internet and the tools used to complete them can be measured with the utmost precision, and above all constantly, every day. In this way, a web agency (or a professional web communication) has immediate feedback of their work, understand what are the strengths and what are the weak points, optimizing the efficiency of its operations and stabilizes any changes.
Another aspect that can not be underestimated is the fact that thanks to the web marketers and on site monitoring tools you can trace the geographic origin of those who visit a site like this, you also have the opportunity to vary the advertising campaigns depending on the different geographical areas. Among other positive factors that speak for the use of web marketing it is considered the fact that a website is always online and therefore always available: it can be reached at any time and always consulted.
Clearly, therefore, the difference with a spot aired on the radio or on television, but also with an advertisement published in a newspaper or in a magazine, which conversely have little time to capture the audience. It is also for this reason that the web marketing is non-invasive, unlike traditional advertising messages, which – trivially – are not required. The difference between “push” and “pull” is obvious and important, because on television a spot in the middle of a football game or a movie can be considered annoying, intrusive or even irritating, having the opposite effect to that intended , that is, to decrease the effectiveness of the message.
Each estimate web marketing can vary according to the target site and the industry / competition
Obviously, in the evaluation of web marketing prices, account must be taken of the quality of the products contained. For example, when we dedicate ourselves to Seo (acronym for Search Engine Optimization, that is optimized for search engines, and that indicates the set of strategies that are adopted to make sure that a site appears in the first search results users), often it tends to fill the pages of a site with the keywords through which you want to be reached, in the hope that this is sufficient to achieve the desired goal.
There is nothing more wrong, because now Google has become so “nice” to know also recognize the quality of a text. Cram keywords to a page without communication user is about as wrong can be done; must, however, transmit clear information and actually useful to you: and, by doing so, it is essential to refer to the professional and reliable copywriters, they have expertise about the subject they deal with and are able to write respecting standards high quality.
In general, the activities through which the web marketing can be managed today are manifold: in addition to Seo, ie optimization, are also central to banner campaigns, positioning, Sem (ie marketing of the search engines), programs affiliate and pay per click. In general, it can be considered part of the web marketing everything that contributes to the return on investment.
The web marketing prices are variable and it is wise to plan before a positioning strategy
Affiliate marketing is based on the fact that the affiliate carries out promotional activities (or Seo Sem) to increase the traffic to their site, so as to promote both their content that the advertiser’s ads. The affiliate programs represent only a “portion” of web marketing because the fees are received only after the affiliate’s site is carried out some action, they speak, specifically, the Cost per Order (abbreviated as CPO) and Cost for Action (CPA for short).
Here, then, that the web marketing costs include a large variety of solutions and practices, each of which is targeted to a specific purpose. To make the campaign a success, of course, is essential before drawing up a plan, identifying with anticipation what goals you want to achieve, and therefore, what is the target to which it is intended, that is, the audience segment in which it tip.
A “living” site is synonymous with quality. The refresh rate of a website
If you own a site that sells dentures, clearly, you will have to set your own campaign towards a mainly older audience; if you own an e-commerce of cosmetics, however, you will have to set up your own campaign towards a predominantly female audience; and so on. The web marketing plan, then, must take into account the timing and manner in which you want to create and develop the strategy, always starting from preparing the budget that you are willing to invest.
Finally, it should consider carefully whether the instruments to be used to monitor the results, both the opportunities and possible risks when you might stumble. In this scenario, for example, you can not help but take account of the competition. What is referred to as competitive benchmarking, and that it is in simple words the analysis of competitors, it is essential not only to gather suggestions and ideas, but also to avoid blatant plagiarism and especially to prevent you go to “superimpose” completely a company or a site in the same industry.
The benchmarking is essential for web marketing because it allows you to clearly identify the competitors that have greater visibility on the web, taking into consideration their strengths and their weaknesses, and at the same time to go to act on those thematic areas that the search engines have little visibility.
In conclusion, the web marketing is the price varies based on competition on Google
At the same time, this analysis offers the opportunity to know clearly what are the competitors on the market and at the same time deciding what changes to make in order to improve the ranking (ie increase visibility in search engines). Equally important is dissemination of the body of actions that a user has to perform on the site: whether to sign up for a newsletter or making a purchase, it is essential that he be assisted in every procedure, but above all that he can act and interact in the most simple and intuitive as possible.
That’s why the design (or redesign) of a site is an activity developed, which can not ignore the use of qualified professionals and experts in the field, and for the classification, the creation, the organization and the collection of texts, both for the interface design and navigation of the graphical layout. And of course, for the optimization: the titles of web pages to the selection of keywords, from registration on directories optimization of metatags, are numerous aspects of which you must occupy, always keeping in mind that you are targeting – in this context – to two different targets, the spiders of search engines and users.
Each of these targets must be cared for, to make sure that their site obtains the desired results and, above all, keep them in time.